Signage and interior design as an element of employer branding

2023-07-27
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Taking care of the safety and visual attractiveness of the spaces in which employees spend their time can contribute to building a positive image of the employer and building the belief that the well-being of employees is of key importance to superiors.

What does the way they arrange their space say about the company?

By creating safe and attractive spaces for employees, companies can achieve tangible benefits – especially in industries where attracting and retaining talent is difficult. First, photographs of attractive spaces included in job advertisements can attract candidates' attention and thus contribute to reducing recruitment costs. Second, space design and organizational culture that reassure employees that their safety and well-being are important to management can help reduce turnover. Which solutions are worth implementing in warehouses and production halls, and which in offices and break rooms?

Safety first – markings for warehouses and production halls

It's important to build an organizational safety culture and, as a reflection of it, use signs in the halls that remind employees of desirable behaviors. This not only reduces the risk of accidents but also gives people the sense that their health is important to the employer. The key issues are:

  • creating traffic rules and placing signs informing about them,
  • taping or painting separate communication routes for pedestrians and strollers,
  • marking of storage areas,
  • visual information on recommended personal protective equipment.

At Tagatic, we not only produce occupational health and safety signs and visual management solutions, but also advise clients on their application and assist with space planning and arrangement. In addition to our core products, we also offer more sophisticated, customized solutions, such as a mirror where employees can compare their equipment with an illustration of a person perfectly prepared for work. We also offer signs in non-standard, playful versions – eye-catching and smile-inducing, making them more noticeable and memorable. 

Offices and social areas where you want to spend time

Although less obvious, the quality of the spaces in which they work and take breaks can also have a positive impact on employee well-being. Due to the positive impact of art on well-being, doctors in Canada prescribe museum visits. To some extent, this positive impact can also be leveraged in the workplace. Aesthetically pleasing wall murals, green walls, plants, and natural materials are not only fashionable but also make people feel good at work and, in the case of social areas, help them recover faster. They also look good in photos, increasing the chances of job offers being noticed by candidates.